The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

T menace of ultra-processed foods (UPFs) is a worldwide phenomenon. While their consumption is particularly high in developed countries, forming over 50% the average diet in the UK and the US, for example, UPFs are taking the place of natural ingredients in diets on every continent.

In the latest development, an extensive international analysis on the health threats of UPFs was released. It cautioned that such foods are exposing millions of people to persistent health issues, and demanded immediate measures. In a prior announcement, an international child welfare organization revealed that an increased count of kids around the world were overweight than too thin for the first time, as unhealthy snacks floods diets, with the steepest rises in developing nations.

A noted nutrition professor, a scholar in the field of nourishment science at the a prominent Brazilian university, and one of the study's contributors, says that companies focused on earnings, not personal decisions, are driving the change in habits.

For parents, it can feel like the entire food system is undermining them. “At times it feels like we have absolutely no power over what we are placing onto our kid’s plate,” says one mother from India. We interviewed her and four other parents from around the world on the expanding hurdles and irritations of ensuring a balanced nourishment in the era of ultra-processing.

The Situation in Nepal: A Constant Craving for Sweets

Nurturing a child in this South Asian country today often feels like battling an uphill struggle, especially when it comes to food. I cook at home as much as I can, but the instant my daughter leaves the house, she is bombarded with colorfully presented snacks and sugar-laden liquids. She constantly craves cookies, chocolates and bottled fruit beverages – products heavily marketed to children. A single pizza commercial on TV is all it takes for her to ask, “Can we have pizza today?”

Even the school environment reinforces unhealthy habits. Her canteen serves flavored drink every Tuesday, which she anxiously anticipates. She gets a small package of biscuits from a friend on the school bus and chocolates on birthdays, and encounters a snack bar right outside her school gate.

On certain occasions it feels like the entire food environment is undermining parents who are merely attempting to raise fit youngsters.

As someone associated with the an organization fighting chronic illnesses and spearheading a project called Encouraging Nutritious Meals in Education, I grasp this issue deeply. Yet even with my expertise, keeping my young child healthy is extremely challenging.

These constant encounters at school, in transit and online make it nearly impossible for parents to limit ultra-processed foods. It is not just about children’s choices; it is about a food system that normalises and fosters unhealthy eating.

And the statistics mirrors precisely what parents in my situation are experiencing. A demographic health study found that 69% of children between six and 23 months ate unhealthy foods, and 43% were already drinking sugary drinks.

These statistics are reflected in what I see every day. An analysis conducted in the region where I live reported that 18.6% of schoolchildren were above a healthy size and more than seven percent were suffering from obesity, figures strongly correlated with the surge in junk food consumption and more sedentary lifestyles. Additional analysis showed that many kids in Nepal eat sweet snacks or processed savoury foods on a regular basis, and this habitual eating is associated with high levels of dental cavities.

This nation urgently needs stronger policies, better nutritional atmospheres in schools and stricter marketing regulations. Before that happens, families will continue waging a constant war against junk food – a single cookie pack at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My circumstances is a bit unique as I was had to evacuate from an island in our archipelago that was ravaged by a powerful storm last year. But it is also part of the bleak situation that is confronting parents in a area that is feeling the most severe impacts of global warming.

“Conditions definitely becomes more severe if a hurricane or volcano activity eliminates most of your crops.”

Before the occurrence of the storm, as a food nutrition and health teacher, I was deeply concerned about the rising expansion of quick-service eateries. Nowadays, even community markets are participating in the shift of a country once defined by a diet of healthy locally grown fruits and vegetables, to one where fatty, briny, candied fast food, packed with manufactured additives, is the favorite.

But the situation definitely worsens if a natural disaster or geological event decimates most of your produce. Unprocessed ingredients becomes hard to find and prohibitively costly, so it is incredibly challenging to get your kids to consume healthy meals.

Despite having a regular work I am shocked by food prices now and have often resorted to choosing between items such as vegetables and meat and eggs when feeding my four children. Providing less food or smaller servings have also become part of the post-crisis adaptation techniques.

Also it is quite convenient when you are juggling a demanding job with parenting, and rushing around in the morning, to just give the children a small amount of cash to buy snacks at school. Regrettably, most school tuck shops only offer manufactured munchies and sugary sodas. The outcome of these difficulties, I fear, is an increase in the already widespread prevalence of lifestyle diseases such as type 2 diabetes and hypertension.

Kampala's Landscape: A Fast-Food Dominated Environment

The sign of a major fried chicken chain towers conspicuously at the entrance of a shopping center in a Kampala neighbourhood, tempting you to pass by without stopping at the drive-through.

Many of the youngsters and guardians visiting the mall have never gone beyond the borders of the country. They certainly don’t know about the historical economic crisis that inspired the founder to start one of the first global eatery brands. All they know is that the famous acronym represent all things desirable.

At each shopping center and every market, there is fast food for all budgets. As one of the costlier choices, the fried chicken chain is considered a treat. It is the place city residents go to mark birthdays and baptisms. It is the children’s prize when they get a good school report. In fact, they are hoping their parents take them there for Christmas.

“Mum, do you know that some people pack takeaway for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is the weekend, and I am only {half-listening|

Ann Jacobson
Ann Jacobson

A passionate aerospace engineer and writer, sharing expert insights on space advancements and future missions.